Cozy Rewards & The Kindred Circle VIP Program
Cozy Rewards by Durazza
Feel-good shopping, made even more rewarding. Earn Cozy Points when you shop, celebrate, or connect. Redeem your points for savings and unlock exclusive VIP gifts and perks as your points grow.
Ways to Earn Cozy Points
Earn Points
- Place an order — 1 point per $1
- Sign up — 25 points
- Join our newsletter — 25 points
- Celebrate a birthday — 25 points
How It Works
Redeem your points before reaching 500 points. Once you reach 500 points, you’ll enter the Kindred Circle VIP program and begin unlocking exclusive gifts and perks.
Points are calculated from the eligible merchandise subtotal after discounts and before shipping and taxes.
Redeem Cozy Points
$5 Off
100 points · Any order
A cozy thank-you for treating yourself with Durazza.
$12 Off
200 points · $50+ order
A little extra comfort for your next purchase.
$18 Off
300 points · $90+ order
Save more as your Cozy Points grow.
$25 Off
450 points · $120+ order
Your highest redemption reward before VIP entry.
Cozy Tip
Saving your points increases their value. At 500 points, you’ll unlock Velvet Tier VIP status and your first VIP gift.
The Kindred Circle VIP Tiers
Your Cozy Points don’t stop at discounts. Reach the thresholds below to unlock one-time VIP gifts and ongoing member perks.
Velvet Tier 500 points
One-time VIP gift: Free candle with no purchase required
Ongoing perk: Birthday gift each year
Annual maintenance: None; this is the base VIP tier
Satin Tier 900 points
One-time VIP gift: $25 Durazza gift card
Ongoing perks: Everything included with Velvet Tier
Annual maintenance: Spend $60 or more per year
Planned point multiplier: 1.5× points Coming soon
Luxe Tier 1,250 points
One-time VIP gift: Free pillowcase
Ongoing perks: VIP-only offers and early previews
Annual maintenance: Spend $80 or more per year
Signature Tier 1,500 points
One-time VIP gift: Free blanket and a $10 Durazza gift card
Ongoing perks: Everything included with the previous tiers
Annual maintenance: Spend $100 or more per year
Planned point multiplier: 2× points Coming soon
About Upcoming Point Multipliers
Tier-based point multipliers are not active yet. If this feature becomes available, we’ll update this page and notify eligible VIP members before the new earning rates begin.
Friendly Details
- Redemption rewards apply to eligible orders that meet the minimum purchase amount shown above.
- VIP maintenance is checked once per year: Satin requires $60+, Luxe requires $80+, and Signature requires $100+ in eligible annual spending. If the requirement isn’t met, membership resets by one tier.
- Shipping charges and free-shipping eligibility follow the store policy and promotions in effect when an order is placed. Review our Shipping Policy for current information.